This is just a macro unedited look back window on everything I have written. As one who is prone to have an opinion on things (often strong, sometimes stubborn), there is no doubt some of these ramblings of the past will make me look foolish given what have happened in the market or society at large over time. However I want to be transparent rather than a hyper edited social media grid or influencer feed.
That said occasionally I will also get things right and hopefully consistently I will have at least educated or entertained you at some point.
Happy Reading 🙂
Wow Your Customers #4: Selling at Scale
Meet Them Where They Are: (Marketing + Sales) x Infinity So here we are at the finish line. We built ...
Wow Your Customers #3: Create Compelling GTM
The Word That Became a Verb: Writing a Message That Sticks Quick recap of where we are. We found a ...
Wow Your Customers #2: Ideal Customer Profile (ICP)
Be Something to Somebody: Building Your ICP In the last post we did something a little crazy. We built a ...
Wow Your Customers #1: How to Find a Market Worth Serving?
The Hypothesis: Start Small, Think Big Here's a number that always stops people. In 1886, its very first year, Coca-Cola ...
Create a Business That Wows Your Customers!
In a couple of weeks (Monday October 6th at 11am) I am hosting my next entrepreneurs, business owners, and startup ...
Elite Marketing: Find Product-Market Fit and Sell at Scale
In a few weeks (on Thursday February 26th) I will lead my first in-person workshop for Score talking about Product ...
AI, Data, & Product Marketing
My occasional public appearances these days in the Product Marketing (PMM) world to hopefully share an occasional does of wisdom ...
Customer Insights from Market Research During Challenging Economic Times
Hear the full podcast on Apple Podcasts Below illustrates the challenge of the moment - 73% (and rising) of customers ...
Fun Data Facts About Baby’s 1st Year of Eating Solids, Drinking Breast Milk & Formula, and Diapers
As a final post to this A Baby Feeding Journey over 14 Months (a 12 Part Series), we are going ...
Year 1: Solids Feeding & Introducing New Foods to Your Baby in Data
So this can be yet another controversial and deeply personal topic for parents as it relates to their baby: introducing ...
Feeding our Baby Various Formula Types in Data
So baby formula can be a controversial topic for some, but the reality is that without it, many babies would ...
Getting Baby (& Mom) to Sleep Through the Night in Data
Whether you are a new or seasoned parent, one of the common near-term goals is how quickly you can get ...
Baby Feeding & Diaper Impacts from COVID, Vaccines & Illness in Data
There are a few big things I want to say upfront here, including my usual suggestion to read A Baby ...
Baby Feeding on Planes & Traveling Globally Told Through Data
If you are like us, and traveling is a big part of your pre-child life, then ideally after your baby ...
Number of Baby Feeds per Day in Year 1
The primary purpose of this post is to document how daily baby feeding changes over time. A question we often ...
Baby Feeding & Diapers by Time of Day in Year 1
So one of the many reasons I wanted to publish the data and trends behind our baby's first 14 months ...
A 1+ Year (Breast Milk) Pumping Journey in Data
In many ways, it is weird for me to be talking about (breast milk) pumping as a father/the supporting partner, ...
Pumped Breast Milk vs. Formula in Data
So we now are at a potentially controversial topic for many. To be clear, this is not a post about ...
14 Months of Feeding a Baby in Data
If you missed the Baby in Data Series Overview, I strongly recommend you go back and read it -- for ...
Baby’s First Year of Diapers (all the pee & poops)
For first time readers who have arrived here, this post is part of a 12-part series as described in the ...
A Baby Feeding Journey over 14 Months in Data (a 12 Part Series)
I love data, trends, and insights. I was also new to parenthood in December 2021. So making sense and trying ...
Customer Trends & Insights Driving Marketing in 2020
These insights are unique and crucial for brands as it looks at some of the key customer behavioral changes through 2020 ...
Marketing Trends to Navigate Change: State of Marketing 2020
In my role at Salesforce, we produce a lot of 1st party research, data and market trends, and general thought ...
Yvonne meets Food – Making Food, Eating Food, Traveling the World for Food
While writing about this during a global pandemic that is COVID-19 (Corona Virus era), so we are stuck at home ...
Marketing Trends Predictions for the New Decade of the 2020s
What is the ahead for the State of Marketing looking to the new decade? .. check out the latest marketing ...
Challenge for the CMO in 2018
The challenge of being a modern CMO, particularly at consumer brands is daunting.. Not only are you responsible for one ...
5 Major Evolutions in Social Advertising from 2014
2014 was the year that organizations embraced social advertising as a significant marketing channel, alongside other major channels like TV and ...
Facebook News Feed Changes Are an Opportunity for Best Marketers
Facebook's recent announcement around reducing the amount of promotional posts that are appearing in the News Feed— where it is ...
Build an Elite Social Advertising Practice at Your Agency
Building an elite digital agency practice is extremely difficult. Not to mention trying to adapt to the new channels and ...
The Evolution of Advertising and the Impact on the Customer Journey
Digital advertising has gone through many evolutions since the earliest days of the first display banner ad in 1994 on ...
3 Things to Watch at Cannes
Some describe Cannes Lions, the pre-eminent Creative festival in the world, as akin to the Oscars of Advertising. Albeit it ...
How To Scale Effective Advertising in a Mobile App & Native World
In 2011, smartphones for the first time outsold desktop computers globally, which was a significant milestone in the digital era ...
IAB Annual Report Summarized In One Word: “Mobile”
The IAB released their US advertising report for 2013 last week and while there was nothing completely unexpected, there were ...
Facebook Moves Beyond Social Media Into its Own Category
Digital advertising has grown in waves with display, email, affiliate and search engine marketing being the major channels in the ...
Changing the Flag & Symbols of a Country
"Patriotism is the last refuge of a scoundrel" is the famous quote coined by Samuel Johnson which was interestingly written ...
The 1999 CMO vs 2014 Digital Marketer
In 15 years we have evolved a lot in the world of marketing. Remember back in 1999 we very much ...
Are Mobile Apps Like Whatsapp Really Worth Billions?
So Facebook paid $19B in cash and equity for text messaging giant Whatsapp making it the largest ever venture backed ...
Is there a Best Airline in America?
The topic of flying in the US is sure to evoke a range of opinions and emotions about the airlines ...
Journalism in the Digital & Mobile Era
It is no secret that print newspapers, magazine and the broadcast evening news model is at best losing a majority ...
Online Gambling in the US
The land of liberty, the bastion of free enterprise, the evangelist of freedom and the country that loves most to ...
What is Yahoo?
Yahoo has generated a lot of press and discussion in recent months due to a whole spectrum of reasons. Â From ...
Fear of Mobility in New York City
This is an interesting discussion that is close at hand for every resident, landlord, business leader and people who at ...
New Online Media Empires
I have just finished an exhaustive biography on Walt Disney by Neal Gabler, and one of the many interesting perspectives ...
Evolution of Google Search from Whitepages to Yellowpages
The history of Google search is as fascinating a business and technology story as it is a story in human ...
Annual Leave and why the US is the Worst in the World
A common topic amongst us all and certainly a debate I love having with folks is around holidays or vacation ...
When is an Online Review not a Review
One of the beautiful side benefits of the growth of the world wide web and our ability to connect and ...
Future of your Company in a Non Net Neutrality World
Sometimes I sit back in wonder at decisions made by supposedly learned legal scholars at the Federal and Supreme Court ...
Does Online Dating Actually Work?
In the second and more light hearted look at online dating, I want to help answer the question about whether ...
The Business of Online Dating
I thought I would do a two part series on Online Dating given it is a fascination for so many ...
Why Amazon is Killing GAP
I guess this isn't really only about Amazon and GAP and more about why innovative retailers (largely online) are killing ...
3 Technology Trends that will Change the World
I was recently participating at an Industry Roundtable event discussing the future of SEM (Search Engine Marketing) & SEO (Search ...
The Google Monopoly
Google is the undisputed king when it comes to online and mobile advertising. They possess the largest; Search Engine in ...
The New Crowd Focussed Economy
In the mid 90s at the birth of the modern consumer focussed Internet we saw a multitude of major companies ...
Why New York & The US Will Miss Mayor Bloomberg
There are approximately only about 50 days left in Mayor Michael Bloomberg's long 12 year, 3 term stint as New ...
Selling Your Startup vs IPO vs Failing
This is a hot topic in the tech industry at the moment as we have Twitter's impending initial public offering ...
Myths of Hiring the Best Employees
The dirty secret of most companies in all industries and certainly true of the tech and digital worlds is that ...
Why So Many Tech Products Ultimately Fail?
It is often the small things that we neglect to notice as we build our world-changing products and companies and ...
Buying & Selling Domains: Profitable or Waste of Time?
For as long the internet has been around, many have viewed it (and rightly so I think) as a wide ...
Destiny
I have long wondered why people continually act contrary to their own self interest. In a capitalistic and liberal democracy ...
Apple iOS v Android – What Apps Do People Want To Create?
As VP, Marketing at Kleverbeast, I get to speak and interact with thousands of mobile app creators all over the ...
Top Mobile Stats 2012
It is clear that 2012 has been a year when the smartphone has transformed into a household necessity, particularly in ...
The Display Ad Tax
Death and Taxes, the supposed only certainties in life, according to many, is creeping into Display digital media. Now while ...
Google Display Network Reserve – Friend or Foe?
On April 14 when Google announced their Q1 Earnings, amongst all the revenue growth, management changes and Wall Street apathy, ...
Display Advertising Privacy
A common question that prospective and current Display advertisers is how can I granularly target an audience? Then once that ...
Microsoft Mobile To Surpass Apple In 2015
One of the more surprising things that caught my attention from Business Insider today was the forecast that Microsoft & ...