In a few weeks (on Thursday February 26th) I will lead my first in-person workshop for Score talking about Product (and Services) Marketing, creating your own Unique Selling Proposition, and the art of Pricing & Packaging. This will be a 2.5 hour interactive workshop.
The in depth details are below, and I hope to see entrepreneurs and business owners, leaders and operators alike from the Greater New York City area there. It will be a great opportunity to network with your peers as well and form business relationships, as well as setup FREE ongoing 1-1 mentoring with me!
OVERVIEW:
Turn your business into an online and offline selling powerhouse. Expand your reach to increase your bottom line by learning the art and science of great “product” marketing. Both service and product-centered companies can use these strategies and tactics to sell over and over again to generate revenue.
As a small business owner, you wear many “hats”, including building your company and delivering your service or product. You may not have the time to figure out how your offering makes you stand out from the competition, or even who your real customer really is.
Conducted by a technical product marketing expert, this live interactive session– complete with small group activities, quizzes and practices–will help you unlock the secrets to a successful online sales approach that enables to you at sell at scale today. Take away a cheat sheet with resource links!
WHAT YOU WILL LEARN:
At the end of this workshop, you will have the information and resources to:
- Build a Marketing Hypothesis
- Define your market
- Develop Your Ideal Customer Profile (ICP)
- Create a Compelling Go to Marketing Message
- Sell your offering at scale
Who Should Attend? New businesses, businesses in early stages, new launches or facing fierce competition! No prior marketing experience required.
DATE & TIME: Wednesday, Feb. 26: 1-3:30 pm Eastern Time (Registration closes Feb 25, no walk-ins)
DURATION: 2 1/2 hours
LOCATION: ElevatedNY, 1120 Sixth Avenue at 43rd Street, 4th Floor, New York, NY 10036