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Google Display Network Reserve – Friend or Foe?
On April 14 when Google announced their Q1 Earnings, amongst all the revenue growth, management changes and Wall Street apathy, there was a small interesting announcement. Whether you are an Advertiser, Publisher or operate somewhere in between in the eco-system, Google SVP of Ads, Susan Wojcicki’s proclamation of the “Google Display Network Reserve” certainly should [...]
Display Advertising Privacy
A common question that prospective and current Display advertisers is how can I granularly target an audience? Then once that bridge is crossed, what soon follows is questions related to the features and levers available, brand protection, ROI (return on investment) and increasingly user privacy. A major reason there has been a shift to incorporate [...]