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The Display Ad Tax
Death and Taxes, the supposed only certainties in life, according to many, is creeping into Display digital media. Now while the subject of a marketing campaign death is almost always a result of something greater than the campaign itself like a bad product, etc., the area of “online marketing taxes” is far more intriguing. This [...]
Google Display Network Reserve – Friend or Foe?
On April 14 when Google announced their Q1 Earnings, amongst all the revenue growth, management changes and Wall Street apathy, there was a small interesting announcement. Whether you are an Advertiser, Publisher or operate somewhere in between in the eco-system, Google SVP of Ads, Susan Wojcicki’s proclamation of the “Google Display Network Reserve” certainly should [...]
Microsoft Mobile To Surpass Apple In 2015
One of the more surprising things that caught my attention from Business Insider today was the forecast that Microsoft & Windows Phone would have a greater global marketshare than Apple & iOS by 2015. Research firm Gartner is predicting that their marketshare will be around 20% with Apple declining from a peak of 20% in [...]